Carla Arend joined IDC in 2000 and is responsible for managing the European information management research service. Carla provides industry clients with key insight into market dynamics, vendor activities, and end-user trends in information management and storage software and services markets. She is also responsible for the Western European storage software data tracking product. Carla works on many custom consulting projects identifying opportunities in the European storage software and services market and has authored white papers on subjects such as Big Data, cloud storage, data protection and recovery in virtualised environments, archiving software, and virtualisation software.