Eren is a seasoned analyst with 20+ years of experience in the ICT sector. He directs all IDC ICT research and consulting engagements in Türkiye, and all sustainability research and consulting projects across the Middle East, Türkiye, and Africa (META).

Based in Istanbul, Eren has been involved in projects ranging from market forecasts to strategic consulting engagements on market entry, competitive analysis, go-to-market strategies, technology marketing, and end-user studies. Eren’s vast experience in the IT services, cloud, software, and telecommunications domains helps IDC clients understand the impact of technology-enabled, sustainable transformation processes in the context of sustainable digital business strategies, operations, products, and services. In addition to his research and consulting activities, Eren is a speaker at industry events.

Prior to joining IDC in 2017, Eren spent more than a decade in IT industry roles spanning portfolio management, channel and business development, pricing, and software development at companies including Turk Telekom and TAI.

Eren earned a bachelor’s degree in electrical and electronics engineering and an MBA focused on technology road mapping for strategy and innovation, both from Middle East Technical University. He received a master of science in information systems, with a thesis on modeling mobile telecommunications services, from Middle East Technical University. During his academic endeavors, he studied for one semester at the University of Copenhagen, and for one semester at Harvard University. He is pursuing a marketing PhD focused on sustainability.

Basil Ayass is a seasoned sales and marketing executive with nearly 20 years of experience driving profitable growth for technology giants like Google, Dell, and VMware. Currently serving as the Regional Lead for Public Sector at Google Cloud , Basil has a proven track record of scaling teams and overachieving targets. A regionally recognized public speaker and award-winning marketer, he has hosted conferences in over 15 countries, sharing insights on AI, cloud innovation, and digital transformation. Basil holds an MBA from the University of Maryland and an Engineering degree from the American University of Beirut.

Saad Ouchkir is an engineering leader with a globally informed perspective, shaped by his upbringing in Morocco, his extensive experience in Europe, and over a decade at Google. Currently based in Dubai, he leverages his expertise in cloud computing, artificial intelligence, and digital transformation to solve complex challenges and navigate the future of technology. A father of two and a passionate football fan, Saad is committed to fostering collaboration, mentorship, and building a future where technology empowers individuals and businesses worldwide.

Mohammad Wahba is the regional executive leader of Solutions Engineering across Saudi Arabia, Bahrain, and Kuwait at Splunk, a Cisco company. He is a seasoned technology leader with more than 20 years of experience helping enterprises modernize, secure, and scale their digital environments across cloud, data, cybersecurity, and observability domains.

Ali Alsaegh is a strategic technology and cybersecurity executive with more than two decades of experience helping financial institutions navigate complex digital transformation initiatives while strengthening cyber resilience. He is recognized for formulating cybersecurity strategies that align security investments with business priorities, enabling organizations to innovate with confidence, manage risk effectively, and achieve sustainable growth.

Over the course of his career, Ali has led the development and execution of enterprise security programs across Bahrain and Kuwait, driving the adoption of modern security architectures, governance frameworks, and emerging technologies. His expertise spans cybersecurity strategy, risk management, regulatory compliance, digital transformation, and operational resilience, with a particular focus on helping organizations securely embrace artificial intelligence and automation.

A strong advocate for responsible innovation, Ali works closely with business and technology leaders to integrate AI risk management principles into enterprise transformation programs, ensuring that AI adoption delivers measurable business value while maintaining security, compliance, and trust.

Beyond cybersecurity, Ali is passionate about leveraging intelligent automation and scalable digital operating models to improve efficiency, accelerate decision-making, and enhance organizational agility in an increasingly digital world.

Moataz brings over 17 years of experience in enterprise software sales across the Gulf region, with a strong focus on ERP, CRM, and cloud solutions. His career includes roles at SAP, Oracle, and engagements with Microsoft Gold Partners and major Kuwaiti telecom operators. Moataz has a proven track record in driving digital transformation initiatives and successfully closing high-value strategic deals across both public and private sectors.

In his current role, Moataz is responsible for leading key enterprise customer engagements across the Gulf to accelerate regional growth and deliver exceptional value to clients. Outside of work , he’s a passionate Harley Davidson rider and enjoys traveling to new places around the world.